HD CLAIMS BRAND PACK
====================

HD Claims is a trading name of Bridgewater Law Ltd, a law firm authorised
and regulated by the Solicitors Regulation Authority (SRA No. 8012009).

Everything in this pack may be used to represent HD Claims in partner
materials. It may not be used in a way that suggests we endorse a product
or service without a written agreement.


LOGO FILES
----------
hd-claims-logo.svg                 Full logo, gold and teal. Light backgrounds.
hd-claims-logo-dark-bg.svg         Full logo, gold and white. Dark backgrounds.
hd-claims-logo-mono-black.svg      Single colour, for one-colour print.
hd-claims-logo-mono-white.svg      Single colour, for one-colour print on dark.
hd-claims-wordmark.svg             Wordmark only, no tagline. Light backgrounds.
hd-claims-wordmark-dark-bg.svg     Wordmark only, no tagline. Dark backgrounds.

PNG versions of the main variants are supplied at 512px, 1024px and 2048px
wide, all with transparent backgrounds. Use the SVG wherever the format
allows it: it stays sharp at any size and the files are smaller.

The type in every file is converted to outlines, so the logo renders
correctly whether or not you have our fonts installed. Do not retype the
wordmark to recreate it. The letter spacing is specific and these files
already carry it.


USING IT
--------
Clear space   Leave at least the height of the "H" clear on all four sides.
Minimum size  Full logo: 120px / 32mm wide. Below that use the wordmark
              on its own, minimum 70px / 20mm.
Backgrounds   White, our ink (#071E24), our teal (#0D4F5A), or a plain and
              uncluttered photograph.

Do not recolour it, stretch it, rotate it, add shadows, outlines, glows or
gradients, or place it on a busy background where it stops being legible.


COLOURS
-------
Ink              #071E24    rgb(7, 30, 36)
Teal             #0D4F5A    rgb(13, 79, 90)
Teal dark        #093A42    rgb(9, 58, 66)
Champagne gold   #C49232    rgb(196, 146, 50)
Gold bright      #E3BC5F    rgb(227, 188, 95)      on dark backgrounds only
Teal light       #E8F0F1    rgb(232, 240, 241)
Gold light       #F5EEDF    rgb(245, 238, 223)
White            #FFFFFF    rgb(255, 255, 255)


TYPEFACES
---------
Plus Jakarta Sans   Headings and the logo. Weights 700 and 800.
Inter               Body copy, buttons and the tagline. Weights 400, 600, 700.

Both are free under the SIL Open Font License, so you can install and embed
them at no cost. Web font files (woff2) are included here; full families are
at fonts.google.com. If you cannot use either, set text in a plain system
sans such as Segoe UI, Helvetica or Arial. Do not substitute a serif or a
display face.


THE ADVERT
----------
Not in this zip, deliberately: it is around 28MB and most people opening a
brand pack want a logo, not a video. Watch it or download it from
https://hd.claims/brand-pack/

It is shot vertical (1080x1920), about 32 seconds, so it fits stories, reels
and shorts without cropping. Please run it unedited.


DESCRIPTIONS AND FIRM DETAILS
-----------------------------
Approved copy in four lengths, and the full regulated-entity details, are on
the brand pack page at https://hd.claims/brand-pack/ with copy buttons.


ANYTHING ELSE
-------------
Different format, specific size, or copy for a particular placement:
hello@hd.claims or 0800 445 1010.
